The 7 Worst Link Building Myths Holding Back Your Campaign

Misinformation about link building limits opportunities in the industry. Here are seven myths that need to be dispelled by throwing a negative light on the link building.




As long as search engines secretly shroud their algorithms, the industry is plagued by spam and superstition.




The argument is that this encourages business people to adopt the wrong strategies rather than working strategies.




That is why some people have lost faith in the value of SEO. It limits opportunities as much as it creates new opportunities.




As you read this chapter, pay attention to the many well-known myths that have been noticed that have negatively impacted link building and frightened people into following the manual link building process.




It is understandable where the industry came from.




You may have heard or read the advice of link building experts, "Not 2006 now!" And "Link building should be completely natural."




But arguing that it blinds us to the best of opportunities for good linking.




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Do search engines justify links through their performance (value) or their means (practice)? Criticism The discussion of the latter.




But here he explained the point of morality. Consider disclosing the price.




Here are seven common myths and misconceptions about link building that can do more harm than good.




Once these myths are refined, we can better understand the basics of link building and provide more value to our customers.




Myth 1: Backlinks are the 'top' Google ranking factor


The myth relates to Google Q&A, when Andrei Leptsev, a senior strategist at Google Search Quality, said that links, content and rank brain were Google's top three factors.




But if this were true, it would ignore the vast majority of signals such as user experience, query intent, and hundreds of other ranking factors so that they could prioritize pages by the amount of backlinks they have.




John Mرller even made it clear.




Google's ranking factors are dynamic, when using different algorithms when determining the results of different queries for different user intentions.




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But countless correlation studies show that the first three results contain a large number of backlinks to the pages.




The question is:




Are these pages high because of their backlinks - or do they have high backlinks because they rank high?




Comparison of all relatives




Will position 4 eliminate the content of position 2 with double backlinks as a result of multiple clicks? How do Google and Bing weigh these different ideas against each other?




We decided So we limited our strategy.




Does this mean that the backlinks considered a key rating signal?




Absolutely not.




The influence of links may be more pronounced in first page search results when most other factors remain the same.




Myth 2: Penguin Doom


Penguin is an algorithm, not a penalty from Google.




Distinction is important for two reasons.


Despite Google's promise that Penguin 4.0 does not trigger negative actions at the site level, numerous case studies have proved to be different.




Check out these case studies here and here for more evidence.




To avoid negative SEO due to spammy link building, you only need to discard links that are clearly spammy.




In general, if you are worried about penguins, adopt a good communication strategy and avoid contact forms and networks.




Even if the penguin catches some malicious links, which happens on every site, I am still useless because it is possible that the penguins are also mentioning registering individual links.




Myth 3: Link quality can be explained by DA or PA


How do search engines define link quality?




We believe




So how should you define link quality?




This can be considered more of a misunderstanding than a misconception.




Third-party metrics, such as Domain Authority (DA) and Trust Flow, are just barometers or estimates of how well a site compares to others.




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The DA is neither a ranking indicator, nor does it give us a full insight into how good a website is for link building.




Going to a lot of sites with high DA that were either abandoned or just clear forms.




This is especially true of DA trash. The problem is relying on a single proprietary metric to justify rigorous junk campaigns and get compensation from clients.




So to decide what is a good link, decide by stabbing:




Link Domain offers content related to your business.


The cost of traffic to the associated domain is high.


The anchor text has context.


The linked page offers value to users.


The website has an editorial process for the content.


It's really that easy.




The dangerous thing about this thinking is that chasing DA blinds you to opportunities.




It includes relevance to DA's fruitless struggle, new website and even less hanging fruit.


Involves ignoring.




Myth 4: Asking someone for a link is spammy


As I have heard, someone is asking for L.


It is illegal to exchange ink or exchange spam between psychics.




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There are countless examples of "expert advice" that if the site you link to often does so, you may be at risk of manual action.




But reclaiming references or manually retrieving a link from a relevant directory or publication should not be placed in the same category as a link exchange.