What are the good, bad, and ugly techniques of link building

What are the good, bad, and ugly techniques of link building

What are the good, bad and next techniques of link building

Learn which link building techniques will take you to the top of the search results, which will waste your time, and can damage your website

We all know we need connections for good rankings.

But some people are still not satisfied with what constitutes a good link or a bad link.

This information is important in making smart link building decisions.

Even today, without thinking - interfering with questionable linking techniques and eventually you will find yourself on the wrong side of the penalty, which will cost you traffic and sales.

That's why it's important to understand what kind of links have a positive effect on rankings and whether they are acceptable according to Google's webmaster guidelines.

So it's best to look for good, bad, and ugly connections.

Link building techniques: good, bad and ugly

This post will tell you how your website will be damaged, which will only waste your time without improving rankings, and which will take you to the top of the search results. Will go

On the relevant note, it is important to formulate a strategy rather than just closing your eyes.

This will save you time, money and energy while improving your results.

Good links

Good relationships are naturally earned and are usually less scalable.

Organic link building takes a lot of time and effort, but it also means that your links get more valuable because they are more difficult to copy for your competitors

This gives you a more dominant position in your market, and it is considered what everyone is looking for, right?

Editorial Links

The most obvious example of a good link is when you have no knowledge, when you, your company, or your products or services cause you, your company, or your products or services A journalist (or contributor, or blogger) is surprised that they take the initiative to write an article about you and link to their website.

Contrary to the claims of some in the SEO community (including Google), this is rare.

Equally good is when a personal relationship leads to a similar situation, either directly or through the introduction of a journalist, contributor, or blogger - provided your story has a legitimate value to their audience. ۔

For example, when I wrote a recent article about the role of traditional public relations in SEO for another publication, I included several references from a friend and a link that runs a large and successful PR firm. Because his insights were incredibly valuable to the audience, thanks to his broad background

Guest blogging

Guest blogging, when done correctly, is slightly lower in value than the previous two examples, mainly because of the editorial oversight of the website published on it, but it Still developed by you instead of a more reasonable third party.

It is important that these articles are important to their audience and not just for a link.

In fact, since Google has cracked down on guest posting as a link building tactic, I think it's best to go beyond my value expectations and be extremely cautious about your website's outbound links. Be very conservative.

To play it safe, any guest blogging needs to reach out to a large audience with the intention of building your brand.

Building links is just a product of doing a great job at it

Odd directories

In general, directories are all over the place

However, highly focused niche directories can still be a valuable source of communication.

That being said, you can only find a handful of valuable directories focused on your niche, and their SEO value will vary dramatically, but it's definitely worth considering.

You should move away from the traditional idea of ​​your website directory and look at business organizations, specific networking groups, and professional associations as most member directories are available these days.

When evaluating a directory, want to make sure that they:

Do the checking, accept whatever fee you are willing to pay.

Regularly publish valuable content that can be accessed and indexed by search engines.

Permanently remove broken links from members who no longer have an active website.

This may seem overly peritoneal, but I would avoid directories that allow keywords in the anchor text of the list.

Build these good links

Gone are the days when you matched the keyword phrases exactly to the anchor text you want to rank for.

It looks natural, and is easily recognizable by Google's algorithm, which will continue to improve only in prominent samples thanks to artificial intelligence.

When someone else contacts you without your input, the anchor text is very natural, so you

Will not benefit much, if any, SEO is beneficial but you will expose yourself to the risk of link based penalties.

Especially since you will annoy other website owners who will be more than happy to notify you to Google.

General Directories

We've already talked about how odd directories have the potential to be valuable. However, you should avoid general directories such as Plague.

This is a sign of everything Google hates because it generally accepts any website (except those promoting pornography, gambling or violence) unless you agree to pay a fee. ۔

This is a paid link textbook. The directory is not related to your website, and in most cases, it has no useful content.

Private Blog Networks

Why bother creating legitimate links when you can only install WordPress on a few dozen domains and link to any website?

Well, for beginners, like paid links, it's easy for Google to identify private blog networks, which will result in short-term penalties and long-term scrutiny.

Continue reading below

The most important reason not to use private blog networks as link building tactics is that you still have to publish a lot of original, high-quality content in your network and internal links of blogs in these networks. Will need to be made so that it has no value. Absolutely

At the same time, money and energy will be better invested in creating amazing content and getting inbound links from your own website.

When you consider that the owners of most legitimate websites are constantly working to create new content and generate new links, the value of a link from their website to you permanently becomes more valuable. ۔

To draw conclusions

Links are an integral part of SEO today, but if you don't know what kind of violates Google's guidelines, you can easily do more harm than good.

In the future, links will not disappear as a ranking factor, so it is important that you understand exactly which types will be better in your rankings, which will not. And most importantly, what kind of punishment will your website receive?